The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it.
There is only one way under heaven to get anybody to do anything. Did you ever think of that? Yes, just one way. And that is by making the other person want to do it. Remember, there is no other way.
When you show a man what he wants, he will move heaven and earth to get it.
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